Keeping loyal customers is less expensive than getting new ones. Research shows that it costs about five times more to attract new customers than to retain existing business. Satisfied customers become devoted buyers when a business is trustworthy and provides good customer service. By developing a relationship with your customer and earning their trust, they will move past customer service more easily, knowing that you will address their concern and resolve their problems to the best of your ability.
Customer relations aims to create a mutually beneficial relationship with the customer that extend beyond the initial purchase. Customer relations are present in all aspects of a business, but it’s most prevalent in the customer relations department. When you practice good customer relation you tend to repeat customers, gain more sales and better cash flow. Whether you own a restaurant, a hair salon or any other type of business, creating consistently stellar customer experiences plays a major role in your success.
Effective customer relations involve listening to your customers’ needs and addressing them. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.

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