Convincing Customers To Buy From You

Customers never buy because of product features. They buy because they perceive some “benefit” to those features. Unfortunately, most sales […]

Dealing With Difficult Customers

Businesses and business needs have significantly evolved overtime. There are very important variations that have arisen with respect to how […]

SHOULD LOCATION MATTER

Your business would at some point in time or the other have to decide on where it is to be […]

BETWEEN PRICE AND VALUE

Hold up! I am not about to tell you that the value of your product would influence your price and […]

IN THE EYES OF A CUSTOMER

This is a hypothetical interview conducted with a customer. It is intended to provide first-hand insight into the needs and […]