Successful entrepreneurs know the importance of lifelong learning. Whether you are new to the business world or a seasoned veteran, you should always be looking for new information about entrepreneurship and trends in your particular industry. If you are looking to learn and grow your business, here are some insights that will be of help to you;

Identify your challenge areas; knowing your strengths is easy. Facing and fixing your weaknesses can sometimes create inaction in all of us. In order to grow, it is important to make this change. Pinpoint and build up the areas that are challenging you. Explore various sources for help including mentors, online resources and workshops.

Revisit your priorities regularly; when you are new to the game, it can seem as if there are a hundred things you should be doing to improve your business, all of them equally urgent. Strengthen your brand, market your business, take training courses, attend networking events, seek out cross-promotional opportunities, the list is endless, and trying to cover it all is a common trap.  Take a step back and revisit your business plan to clarify your goals. Then consider your available resources, both financial and time-based, to see what you actually have room for. Commit to one or two things that you think take priority, and shelve the rest. The focus and clarity will do more to help you grow as an entrepreneur than trying to juggle all the balls at once.

Know when to hire and when to outsource; when you are in bootstrapping mode, you are usually doing it all by yourself. Product development, marketing, finance, you name it, chances are you are it. But as your business grows, that approach becomes untenable and you will be faced with a decision; you can hire staff to handle those functions, or outsource to freelancers.

Learn from the mistakes of others; learning from your own mistakes should be an automatic response. Learn from mistakes that other people made. In today’s age where information is readily available at the click of a mouse, there is no reason why you should not learn from other’s mistakes. It’s all documented on blogs, books, lectures, courses, videos and forums. Walking through the minefield of life will be a lot easier when you have a map with the mines you should avoid. Not to say you won’t trip, but you will be far more aware.

Build your personal brand as well as your company brand; many entrepreneurs make the mistake of focusing on building their company brand to the exclusion of building their personal brand. However, your personal brand will differentiate you from your competitors, give you authority and credibility in your field, and stick with you in the event your company ultimately experiences failure. Every part of your brand can send a message to potential customers. From your web design to your voice, it’s important to be intentional when creating all of these aspects of your brand.

Being a successful entrepreneur is not going to be an easy achievement. The earlier you get comfortable with the harsh truths of entrepreneurship, the sooner you will be on the path to business success.

At Korsell Corporate Consult Limited, we help you with your business planning, strategy document and other custom services. Speak to us now 055 391 9618 or Email:


  1. I have read quite a few of your blogs, and this is by far the best one in my eyes. Will you ever do an article on how to start something like an airline? I would quite like to see something like that come from you, if you need some help, I’d be more than willing to help!

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