Most Entrepreneurs are so consumed with getting all the tangible aspects of their products and services just right, other than dealing with the intangible like creating a company culture. At the outset of most new business ventures, the principle actors are usually a small nucleus of collaborating individuals who fill multiple roles. The company culture, out of sheer necessity, becomes a product of their individual drive, ambition and personality. But as the organization grows, and decisions become less centralized, creating a set of core values and ideas that represent a strong and clear culture can give everyone within the company a sense of belonging work.It is important to install values and earlier on so as the business grows, these ingrained standards remain consistent   with the goals and objectives of the organization strategy.

An organization’s culture is determined mostly by how leaders act, so formulating a leadership team that embodies the beliefs and attributes that are representatives of the company, its mission and its brand’s reputation is essential to developing a company culture. Team members should embody the company’s values and be empowered and enthusiastic about spreading the mission. Look for employees that have good balance of technical capabilities and leadership skills, those that can build great relationships as well as brainstorm and innovate with colleagues. Conducive Corporate Culture improves the performance of a business in a number of areas;

To begin with, productivity as an importance help improves morale of workers in a company with healthy conducive corporate culture increases productivity. When workers increase productivity, the financial health of the organization improves, and profits increases. Increase in productivity is a measure that illustrates efficiencies and effectiveness in the company.  Secondly quality healthy conducive corporate culture encourages workers to deliver quality products and services. Companies with cultures valuing the highest standards create an atmosphere for workers to deliver products and services that meet those high standards. The culture standards for excellence are an important factor for creating a product or service with a reputation of high quality.Reputation helps companies with healthy corporate culture gain a positive repute among potential workers, which may attract talented and skilled workers to the organization. In addition to attracting to attracting high quality workers, a well- regarded business reputation put companies at an advantage in the financial market. Customers may prefer to conduct business with a business with a solid corporate reputation as well.Employee Retention; in a company that values workers for their contribution to the business, employees experience high morale and positive attitude towards the organization. Workers with a positive attitude are loyal to the organization which reduces employee turnover. Worker turnover has a high cost for recruitment, hiring and training. A healthy corporate culture can help a company retain valuable employees and reduce human resources cost.

In a nut shell, a strong corporate culture is integral to long – term organization sustainability and success; a primary responsibly of management is to both define and communicate this sense of shared organizational culture.

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