The Company is a Ghanaian surface solutions manufacturing firm.
Korsell Corporate Consult assignment:
- Performed primary market research and comprehensive market analysis of the technology. Formulate go-to-market strategies and generate a business plan to implement them.
- Perform competitor assessment in a particular market niche and quantify the commercial application of the products. In addition, we reported on the competitive landscape, profiled and ranked potential market opportunities.
- Manage marketing of products
Results: The client successfully developed a business plan. Also was able to penetrate and compete with larger firms in the market.