1. INNOVATION: Businesses should show the ability to introduce new ideas and should be creative in thinking
2. FOUNDING TEAM: The founding team should consist of technical and business-oriented co-founders with previous experience in the industry they are facing. The team must complement each other.
3. RETURN ON INVESTMENT: The startup should be able to show profitability of business
4. COMPETITIVE ADVANTAGE: The startup should be able to focus, understand and service their target market to be able to provide reasonable value at a lower price to outperform its competitors.
5. MARKET SHARE: The startup should have the ability to scale and gain substantial market share.
6. ABILITY TO OPERATE LEAN: Startups should be able to create value and be highly concerned with being efficient with resources
7. BUSINESS PLAN CREDITIBILITY & FEASIBILITY: The business plan should be credible and state SMART (Specific, Measurable, Achievable, Relevant and time-bound) goals.
8. UNIQUENESS OF PRODUCTS: Products should have a unique selling proposition that distinguishes it from the rest of the competing brands in the market.
9. POTENTIAL FOR IMPACT: The startup should have the ability to deliver strategic value to the company.
10.SHARED VISION: The goals and strategies of the startup should align with ours.